Could Large Firms' 'Incumbent Advantage' Start to Decline?
With marketing spend surging and clients increasingly willing to move work around, there’s a growing prospect that Big Law might see its ability to deepen ties by referring work across practices begin to wane.
CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.